Opportunity score
Demand in the category, price next to similar products, margin after all costs and competition on the shelf, as a score out of 100.
Coming soon
WeVelos Verified.
A planned certificate that tells a supermarket buyer whether a new brand is ready for Germany or the UAE, and how it did with real shoppers. Built to support listing decisions, not guarantee them.
Example
WeVelos Verified
Germany · Food and drink
- Brand
- Example brand
- Product
- Date syrup, 350 g
- Origin
- United Arab Emirates
- Market
- Germany
- Opportunity score74 / 100
- Registration complete6 of 6
- Proven salesOnline + 3 stores
ID WV-DE-0001Valid 12 months
COMING SOON · EXAMPLE — NOT ISSUED
Three checks
All three must pass.
Registration complete
Every registration the market needs. In Germany: the German label, the EU company responsible for it, the packaging register, barcodes, the drinks deposit and product liability insurance. In the UAE: the Arabic label, a licensed importer, product registration, barcodes and halal where needed.
Proven sales
Sales in the online pilot and in at least three pilot stores over 60 days, compared with similar products in the same stores.
Built to be trusted
Verified only matters if it can't be bought.
- Brands can fail. We only verify a brand when all three checks pass.
- Every Verified badge states what was checked, by whom and when.
- It is valid for 12 months, then renewed with new sales data.
- The proposed thresholds will be developed with participating supermarkets.
This is the planned standard. Details may change before WeVelos Verified launches. It is a WeVelos commercial-readiness programme, not a government approval.