Destination management · Live
Destination management scaled across MENA and the Caucasus.
WeVelos structured Aytours' cross-border expansion, connecting the brand to travel agents, tour operators and hospitality partners across the Middle East, North Africa and the Caucasus.
40+
Destinations
MENA
Region focus
B2B
Segment
The situation
WHERE THE COMPANY STOOD
- The business needed one structured commercial motion across dozens of destinations, not a country-by-country effort.
- Agents, operators and corporate buyers each buy differently and needed tailored materials.
- The brand had to stand out in a crowded category of generic operators.
The route
HOW THE EXPANSION WAS STRUCTURED
01
Sharpen the narrative
The brand story was turned into a buyer-facing pitch anchored on reliability, local expertise and journey design.
02
Activate partners
Structured outreach to travel agents, tour operators, airlines and hospitality partners opened a repeatable B2B pipeline.
03
Productise the offer
Package tours, hotel bundles and tailored itineraries were productised so partners could quote and sell without long back-and-forth.
Where it stands
WHAT THIS ENGAGEMENT ACHIEVED
- An active B2B pipeline across MENA and Caucasus destinations.
- 40+ destinations packaged for partner sale.
- A repeatable outreach motion across agents, operators and corporates.
These outcomes describe this engagement only and are not a promise of comparable results.
At a glance
- Company
- Aytours DMC
- Category
- Destination management
- Markets
- UAE, Saudi Arabia, Egypt, Morocco
- Headquarters
- Not disclosed
Stages used
- Market Readiness
- Expansion Blueprint
- Go-to-Market Activation
Work delivered
- Market entry
- Sales channels
- Market intelligence
Relevant for
Service brands that need a productised B2B offer across a region.
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