Non-alcoholic spirits · Live
World's first Halal-certified non-alcoholic gin, live in the UAE.
WeVelos took Hannover Gin's Halal-certified non-alcoholic expression into the UAE, working through regulatory classification and placing the product with premium hospitality and specialty retail.
Live
Status
Halal
Certification
UAE
Market
The situation
WHERE THE COMPANY STOOD
- A non-alcoholic gin needed careful category positioning to avoid regulatory confusion with alcoholic spirits.
- Halal certification for a botanical gin recipe was a first-of-its-kind exercise with no direct precedent.
- The brand wanted a premium hospitality and retail footprint from day one rather than a slow informal entry.
The route
HOW THE EXPANSION WAS STRUCTURED
01
Regulatory clearance
We worked with UAE authorities and a certified Halal body to formalise product classification and secure approvals for import and shelf listing.
02
Premium channel choice
Hospitality groups, mindful-drinking retailers and luxury grocers were prioritised over volume distribution to protect brand equity.
03
Launch narrative
The category-first story was packaged for buyers, press and on-trade activations across Dubai and Abu Dhabi.
Where it stands
WHAT THIS ENGAGEMENT ACHIEVED
- Live and available in the United Arab Emirates.
- Halal certification secured on the flagship expression.
- Placed with premium hospitality and specialty retail partners.
“WeVelos turned a regulatory maze into a clean route to market. We launched in the UAE without compromising who we are as a brand.”
These outcomes describe this engagement only and are not a promise of comparable results.
At a glance
- Company
- Hannover Gin
- Category
- Non-alcoholic spirits
- Markets
- United Arab Emirates
- Headquarters
- Hannover, Germany
Stages used
- Regulatory Readiness
- Expansion Blueprint
- Go-to-Market Activation
Work delivered
- Compliance
- Sales channels
- Market entry
Relevant for
Beverage brands needing category classification and certification pathways in the GCC.
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